Forty years ago today, Muhammad Ali and Joe Frazier squared off at Madison Square Garden in one of the most anticipated fights in boxing history. Both men earned $2.5 million, an unprecedented purse. The media, frothing at the mouth, dubbed it the Fight of the Century. Every celebrity attended, however they could. Burt Lancaster broadcast the fight on closed-circuit television. Frank Sinatra assisted Life magazine photographer John Shearer. Hubert Humphries, the Democratic party's recent candidate for vice president, sat in the cheap seats. It was an event.
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