Staples, the corporate hosts of Michael Jackson's memorial service, is poised to rake in approximately $75 million in free advertising today. That's nearly twice as much as Raymond James, the backers of Super Bowl XLIII, earned for hosting the biggest sporting event of the year.
Seriously. Given the worldwide exposure on the event, Staples will conservatively get between $65 million and $75 million in advertising exposure from today alone, said Eric Wright of Joyce Julius & Associates, a sponsorship evaluation firm.
To put that in perspective, Wright says his company calculated that Raymond James Financial garnered $37.3 million in exposure from hosting this year's Super Bowl. Wright said Staples got as much as $8 million in exposure for each of the years that the Lakers played in the NBA Finals.
Between the Lakers' championship and the King of Pop's over-the-top sendoff, I'd say Staples is having a pretty good year. Who ever said there was no such thing as an
easy button?
Staples, the corporate hosts of Michael Jackson's memorial service, is poised to rake in approximately $75 million in free advertising today. That's nearly twice as much as Raymond James, the backers of Super Bowl XLIII, earned for hosting the biggest sporting event of the year. Seriously. 
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