Buried deep in SI.com’s “Hot Clicks” page is the totally awesome news that the Who, the greatest rock band ever assembled, is scheduled to play the Super Bowl. Fuck. Yeah. If this is true, it just kicks the crap out of the alternative, Bon Jovi, whose worldwide fame continues to confound. Speaking of which, even at Pete's and Roger's advanced ages, the Who should put on a better show than Springsteen's embarrassing debacle last year. Here's the band, which now features Zach Starkey, Ringo's kid, on drums, rocking out last March to "Won't Get Fooled Again" in Brisbane, Australia.
Showing posts with label Super Bowl. Show all posts
Showing posts with label Super Bowl. Show all posts
Thursday, November 12, 2009
Who's Next
Buried deep in SI.com’s “Hot Clicks” page is the totally awesome news that the Who, the greatest rock band ever assembled, is scheduled to play the Super Bowl. Fuck. Yeah. If this is true, it just kicks the crap out of the alternative, Bon Jovi, whose worldwide fame continues to confound. Speaking of which, even at Pete's and Roger's advanced ages, the Who should put on a better show than Springsteen's embarrassing debacle last year. Here's the band, which now features Zach Starkey, Ringo's kid, on drums, rocking out last March to "Won't Get Fooled Again" in Brisbane, Australia. 
Tuesday, July 7, 2009
Michael Jackson Is Twice As Big As The Super Bowl
Staples, the corporate hosts of Michael Jackson's memorial service, is poised to rake in approximately $75 million in free advertising today. That's nearly twice as much as Raymond James, the backers of Super Bowl XLIII, earned for hosting the biggest sporting event of the year. Seriously. Given the worldwide exposure on the event, Staples will conservatively get between $65 million and $75 million in advertising exposure from today alone, said Eric Wright of Joyce Julius & Associates, a sponsorship evaluation firm.Between the Lakers' championship and the King of Pop's over-the-top sendoff, I'd say Staples is having a pretty good year. Who ever said there was no such thing as an easy button?
To put that in perspective, Wright says his company calculated that Raymond James Financial garnered $37.3 million in exposure from hosting this year's Super Bowl. Wright said Staples got as much as $8 million in exposure for each of the years that the Lakers played in the NBA Finals.
Monday, February 2, 2009
If He's the Boss, I Quit
This pains me to admit this, but Springsteen was incredibly lame last night. I was with him at the start, despite the contrived recreation of his iconic "Born to Run" album cover; "Tenth Avenue Freeze-Out" was a great choice as an opener. I was with him, too, after the chicken fingers and guacamole comment. I stuck with him after his sliding crotch shot. And, of course, during his solid performance of "Born to Run." Not so much for the rest of the set, which featured an abbreviated version of his new single, "Working on a Dream," and an even hokier version of the hokey "Glory Days"-- complete with altered lyrics about football and Hail Mary passes. Then there was the flag-throwing referee, which was about as cool as a middle-age man hitting on a teenage girl. Or about as cool as a middle-age man calling out, "I'm going to Disneyland."
I'm afraid we've stumbled into a terrible new era of Springsteen: "Vegas Bruce."
Sunday, February 1, 2009
A Super Bowl Haiku
Roman numerals:
An entertaining game but
Pittsburgh pulls it out
Steelers 34 Cardinal 28
Friday, January 30, 2009
15 Minutes with the Boss
Bruce Springsteen swears he's going to limit his Super Bowl halftime performance to a very un-Bruce-like 12 minutes. Although he's played short sets before, I just can't see him getting his mini-concert in under the NFL-mandated 720 seconds. I fully expect him to go off script, at least a little bit.
For all of Springsteen's anti-establishment shtick, he's always been a professional and, at least to me, always seemed more than happy to work within the parameters established by the network suits or, more recently, the Inaugural event planners above him. A rebel with a yeoman's work ethic, Springsteen is a rabble-rouser in name only: he's the kind of blue-collar worker who will help organize a union strike, but also make sure to punch out on his way to the picket line. That's just the way he's built; it's the middle-class Jersey boy in him.
Springsteen, then, will take some liberties Sunday night, but he's not about to ruin the party.
I figure he and the E Street Band will play for about 15 minutes, which should give them just enough time for three, maybe four songs. Springsteen's known for engaging the audience in between songs, so the fourth song is, in gamblers' parlance, definitely the over.
Speaking of gambling, the odds are already up for which songs Springsteen is going to play. So, in the proud WGASIG tradition of spouting off about things, I'm going to pick Springsteen's set, which, given the Boss's lengthy oeuvre, is kind of like trying to divine the penultimate paragraph of President Obama's 2012 Democratic Convention speech. But I'll give it a shot.
Opening Song: "Promised Land"
Not only has Springsteen been opening recent shows with "Promised Land," but the song's imagery, if not exactly the lyrics, fits the theme of the night. It's also guaranteed to get the place rocking because 1.) everybody knows it and 2.) it's a great freakin' song.
Second Song: "Radio Nowhere"
The opening track of "Magic," this is yet another stadium-rocker Springsteen can pull out of his hat when he wants to work the audience into a frenzy. "Is anybody alive out there?" Although far from his greatest tune, I'd be surprised if he didn't play it Sunday night. Incidentally, a friend of mine recently admitted he thought this was a Pearl Jam song. I understand his confusion.
Third Song: "My Lucky Day"
This is when Springsteen takes it down a notch—and promotes his new record at the same time! Like "Promised Land," this new song capitalizes on the night's theme, without speaking directly to it. I figure he'll either play it or producers will save it for the cheesy montage at the end of the game. ("Big man, cue the confetti!") Either way, chances are you'll hear it at some point Sunday night.
Closing Song: "Born to Run"
What? You were expecting "Born in the U.S.A."? Highly unlikely. Despite the fact that he hasn't watched a football game since Terry Bradshaw was behind center for the Steelers, Springsteen understands the significance of the event. He's not going to call up a song about Vietnam veterans struggling to survive in the great old U.S. of A on football's biggest night. The Boss is not big on irony.
He won't play "Glory Days" either. That's about washed-up high school baseball players, not concussed former football players. He'll save "Glory Days" for the next time he plays Fenway Park.
Springsteen knows how to put on a good show, which means he usually gives the people exactly what they want. "Born to Run" is that song, and he's going to play it.
For all of Springsteen's anti-establishment shtick, he's always been a professional and, at least to me, always seemed more than happy to work within the parameters established by the network suits or, more recently, the Inaugural event planners above him. A rebel with a yeoman's work ethic, Springsteen is a rabble-rouser in name only: he's the kind of blue-collar worker who will help organize a union strike, but also make sure to punch out on his way to the picket line. That's just the way he's built; it's the middle-class Jersey boy in him.
Springsteen, then, will take some liberties Sunday night, but he's not about to ruin the party.
I figure he and the E Street Band will play for about 15 minutes, which should give them just enough time for three, maybe four songs. Springsteen's known for engaging the audience in between songs, so the fourth song is, in gamblers' parlance, definitely the over.
Speaking of gambling, the odds are already up for which songs Springsteen is going to play. So, in the proud WGASIG tradition of spouting off about things, I'm going to pick Springsteen's set, which, given the Boss's lengthy oeuvre, is kind of like trying to divine the penultimate paragraph of President Obama's 2012 Democratic Convention speech. But I'll give it a shot.
Opening Song: "Promised Land"
Not only has Springsteen been opening recent shows with "Promised Land," but the song's imagery, if not exactly the lyrics, fits the theme of the night. It's also guaranteed to get the place rocking because 1.) everybody knows it and 2.) it's a great freakin' song.
Second Song: "Radio Nowhere"
The opening track of "Magic," this is yet another stadium-rocker Springsteen can pull out of his hat when he wants to work the audience into a frenzy. "Is anybody alive out there?" Although far from his greatest tune, I'd be surprised if he didn't play it Sunday night. Incidentally, a friend of mine recently admitted he thought this was a Pearl Jam song. I understand his confusion.
Third Song: "My Lucky Day"
This is when Springsteen takes it down a notch—and promotes his new record at the same time! Like "Promised Land," this new song capitalizes on the night's theme, without speaking directly to it. I figure he'll either play it or producers will save it for the cheesy montage at the end of the game. ("Big man, cue the confetti!") Either way, chances are you'll hear it at some point Sunday night.
Closing Song: "Born to Run"
What? You were expecting "Born in the U.S.A."? Highly unlikely. Despite the fact that he hasn't watched a football game since Terry Bradshaw was behind center for the Steelers, Springsteen understands the significance of the event. He's not going to call up a song about Vietnam veterans struggling to survive in the great old U.S. of A on football's biggest night. The Boss is not big on irony.
He won't play "Glory Days" either. That's about washed-up high school baseball players, not concussed former football players. He'll save "Glory Days" for the next time he plays Fenway Park.
Springsteen knows how to put on a good show, which means he usually gives the people exactly what they want. "Born to Run" is that song, and he's going to play it.
You can take it to the bank.
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