“I Sure Ended Up With My Name in Yankee Stadium.”

Marshall Fogel is one of the top sports memorabilia collectors in the country. His collection includes a mirror from the home of Joe DiMaggio, Ty Cobb’s passport, Lou Gehrig’s watch, and a mint 1952 Mickey Mantle baseball card, worth an estimated $2 million, among countless other historical gems.

Fogel, a Denver attorney, started collecting in 1989, right around the same time a nascent sports memorabilia industry caught fire, and in this four-minute clip from CNBC.com, he explains how buying high-end, one-of-kind pieces helped make him one of the most successful—and wealthy—collectors in the industry.

And helped earn him a place in the new Yankee Stadium.