Wednesday, November 5, 2008

Project Houdini

It remains to be seen how lasting of an impact Obama's voter registration and GOTV drives will have on future elections but Newsweek's outstanding review of Obama's 2008 campaign points to a pretty effective weapon that will almost certainly come in handy in 2012. 

"The Obama campaign's New Media experts created a computer program that would allow a 'flusher'—the term for a volunteer who rounds up nonvoters on Election Day—to know exactly who had, and had not, voted in real time. They dubbed it Project Houdini, because of the way names disappear off the list instantly once people are identified as they wait in line at their local polling station."

In a numbers game, that's a nice little trick to have up your sleeve, wouldn't you say?

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